We turned the Tour de France on its head in 2022, and told a new story that captivated fans across the world as Lachlan Morton rode the Tour alone, camped along the way, and raised more than 500,000GBP for World Bicycle Relief. The story was a media sensation, appearing alongside Tour de France TV coverage and publications across the world, from the WSJ to NYT to L’Equipe and the Guardian. // alttour.ef.com
